Understanding the Success of VidMob’s Fundraising Pitch Deck
When it comes to successful funding rounds and solid pitch decks in the startup world, the VidMob case stands out. Founded in 2014 by Alex Collmer, VidMob is an ad tech startup that has effectively leveraged AI to optimize creative output and help brands optimize ad design for more impactful campaigns.
Optimizing ad design with VidMob
VidMob’s unique service utilises cutting-edge technology that stands at the crossroads between artificial intelligence and creative marketing – a valuable niche in an increasingly digitized and data-driven world. Their innovative approach has caught the attention of major social and digital platforms worldwide, making them the only company to receive a certified creative marketing partner badge from each one.
This recognition has led to a dazzling portfolio of clients, including ByteDance Ltd.’s TikTok, Snap Inc., Facebook, Instagram, L’Oreal, Johnson & Johnson, Anheuser-Busch InBev, and many more. VidMob’s impact on the industry has even garnered them awards, including the 2020 Creative Intelligence Technology Innovation Award from Frost & Sullivan and a place on Inc. magazine’s annual Best Workplaces list for 2020.
How VidMob Pitched their Business Idea
In their most recent Series D round, VidMob announced that they had raised $110 million. The key to this achievement? A compelling pitch deck that clearly communicated a unique business idea: using AI to optimize creative output for ad campaigns. By providing a solution to a prevalent issue in digital marketing, VidMob has carved out a unique market space for their services.
The Series D round – Unpacking VidMob’s Pitch Deck
The round was spearheaded by lead investor Shamrock Capital, with contributions from new investors eGateway Capital Advisors, venture-capital firm Proof, and existing investors like ID Funds and Drive by DraftKings. The result has pushed VidMob’s total funding to an impressive $210 million and a nearly $500 million valuation.
The successful pitch deck utilized by VidMob centered on their market leadership and potential for growth, driven by their unique selling proposition – their proprietary AI technology. Their accomplishments, such as receiving certification from all major digital platforms, added credibility to their plans and fostered trust among investors.
Lessons from VidMob’s Pitch Deck for Startups
VidMob’s fundraising success is a beacon for aspiring startups seeking to perfect their pitch decks. Key takeaways from their success include the importance of a unique, problem-solving business idea, the fact that credibility indicators (such as awards, certifications, and high-profile clients) bolster investor confidence, and measurable proof of market-leading status.
Startups looking to create a pitch deck can learn from VidMob’s strong focus on problem-solving, credibility, and growth potential, which were all indispensable aspects of their successful investor pitch deck.