A Successful Startup Path: Rokoko’s $3M Series C Funding Round
“Pitch Decks for Startups” takes you inside Rokoko’s world, a rising star in the software industry. Established by a trio of visionaries, Jakob Balslev, Matias Søndergaard, and Anders Klok, in 2014, Rokoko launched its journey from The National Film School of Denmark. Over the years, it has climbed its way to the top, transforming into a global mocap (motion capture) company boasting more than 50,000 users worldwide.
From Kickstarter to a Multi-Million-Dollar Startup
Rokoko’s initial journey kicked off with a Kickstarter campaign for the Smartsuit Pro. Ever since then, the ambitious software startup has never looked back. Today,
it sits at a staggering valuation of over $80 million. But what’s more intriguing is Rokoko’s strategic approach to raise a $3M series C funding round. Notably, this funding round specifically drew Zepeto’s creators to Rokoko’s cap table.
The Power of a Well-Crafted Pitch Deck
Rokoko’s fundraising success testifies to the power of a well-constructed pitch deck. The budding startup successfully engaged with investors like Naver Z, VF Venture, North-East Venture, robotics specialist Thomas Visti (Universal Robots, MiR), and new board member Brett Bibby. With its meticulously crafted investor pitch deck, Rokoko managed not only to communicate its promising business model but also to form profitable alliances with some of the industry’s bigwigs.
Unlocking the Potential of Pitch Decks
The key to Rokoko’s fundraising success lies in its pitch deck. A pitch deck is a visual representation of your business idea in the form of a brief, powerful presentation. Notably, a good pitch deck can make or break your chances of securing investments. Therefore, aspiring entrepreneurs must learn how to craft compelling pitch decks which can effectively outline their business pursuits, setting them up for a stellar clientele like Rokoko’s, which ranges from indie creators to the largest names in the business.
Good Pitch Deck Essentials
In the case of Rokoko, the startup demonstrated a clear vision, unique selling points, and significant achievements in its pitch deck. For example, the decision to bring creators of Zepeto onto Rokoko’s cap table was a strategic move that appealed to investors. Similarly, entrepreneurs should understand their target audience and tailor their pitch decks to resonate with their investors’ interests.
Building Your Startup Pitch Deck
Whether you’re just starting or seeking to raise crucial funding as Rokoko did in 2022, your pitch deck could open new realms of opportunities. We invite you to explore startup pitch deck examples, learn how to create your unique pitch deck, and utilize our pitch deck templates. Our free articles on pitch decks and in-depth analyses will enable you to build a persuasive pitch deck, making your business idea irresistible to potential investors.
Lessons from Rokoko’s Pitch Deck
Aspiring startup founders can learn a great deal from Rokoko’s pitch deck. Its seamless story-telling, relatable mission, extensive market research, clear business model, and future growth strategies are elements that make it an excellent pitch deck example. Inspired by Rokoko, startup founders can develop a powerful pitch that will propel their businesses to new heights.
Conclusion
Stepping into 2022, Rokoko exemplifies how a compelling pitch deck can lead to a successful fundraising round. The startup managed to attract investment from industry experts during its series C round, thanks to its impactful pitch deck. So, if you’re a startup founder exploring the art of pitch-making, Rokoko’s journey is a great case study to delve into!