Founding Story and Mission of Rocket Internet
Established in Berlin, Germany in 2007, Rocket Internet SE, previously known as Rocket Internet AG, is a renowned incubator, private equity, and venture capital firm. From the early stage of a startup to its growth capital stage, it provides strategic investments, backing technology and Internet-based companies and focusing on sectors ranging from financial technology to online food delivery and fashion.
Unique Selling Points and Areas of Investment
The firm’s interest isn’t just limited to technology or Internet businesses. Rocket Internet holds a strong foothold in various sectors. These include individualized fresh food at home, emerging markets online fashion, general merchandise, international home and living ecommerce, online and mobile travel bookings, and new businesses and investments. Consequently, Rocket Internet is enabling a range of innovative startups to thrive and grow through a comprehensive approach.
Remarkable Investment and Growth
In 2014, Rocket Internet cemented its market presence by raising €100M in its late stage. The strategic investors facilitated this significant growth include venture capital firms and corporates. With an international presence across Europe, Africa, the Middle East, Russia, CIS, Asia-Pacific (excluding China), and Latin America, Rocket Internet is actively contributing to the startup ecosystem around the world.
Rocket Internet: An Ideal Example for Your Pitch Deck
For a startup founder, Rocket Internet’s success story poses a perfect example to study and implement in their pitch deck. From an investor’s perspective, a good pitch deck should clearly communicate the company’s mission, unique selling points, and potential for growth – all of which are robustly present in Rocket Internet’s business model.
Crafting A Successful Pitch Deck: Takeaways from Rocket Internet
When creating a pitch deck, founders often wonder what elements make it convincing to possible investors. Rocket Internet’s transformative journey provides valuable insights.
- Clear business model: Rocket Internet delineates its business model quite lucidly, making it easy for potential investors to understand their mission and vision.
- Concrete financials: The firm raised €100M in 2014, arising from its ability to demonstrate solid results and impressive growth prospects.
- Diverse market: Rocket Internet doesn’t confine itself to a specific geographic location, thus appealing to a broad, diverse market.
Founders can leverage these takeaways to draft a compelling pitch deck that can pique investors’ interest.
Devising Your Own Pitch Deck
Examining successful startups like Rocket Internet can offer creative inspiration when designing your pitch deck. Concentrate on a clear representation of your business model, display captivating financial details, and emphasize your potential market reach.
If done right, a well-crafted pitch deck can potentially lure the right investors to your startup, similar to how Rocket Internet did.