Master the Art of Pitch Decks with Insights from Successful Startups like RealAtom
For startup founders looking to convince potential investors, a pitch deck is an indispensable tool. Entrepreneurs can learn valuable lessons from those who’ve gone before, especially from companies like RealAtom, setting an example in the commercial lending industry.
Pitch Deck Basics: Lessons Learned from RealAtom
RealAtom, a startup that launched in 2017 and raised $150K at a pre-seed stage, illustrates the success one can achieve with a well-structured pitch deck. We’ll take a look at how they’ve leveraged their innovative RealAtom Lender Engagement Platform to drive their loan pipeline and close more CRE loans, efficiently and effectively engaging lenders.
What is RealAtom?
RealAtom is a major player in the commercial lending industry. Their Lender Engagement Platform streamlines the lender engagement process, driving loan pipelines, and closing more commercial real estate (CRE) loans. Their success comes from not only their revolutionary product but also their approach to pitching their business.
Why is RealAtom’s Pitch Deck Compelling?
Four years ago, RealAtom entered the market and raised $150K during their pre-seed funding stage. Their pitch deck drew in investors by focusing on their unique selling proposition – their ability to tap into an underserved market by efficiently and effectively engaging lenders.
Key Takeaways from RealAtom’s Pitch Deck Approach
The following points are some of the key takeaways that potential startup founders can learn from RealAtom when creating their pitch deck:
Clear, Unique Selling Proposition
RealAtom conveyed a clear unique selling proposition. They carefully explained how their Lender Engagement Platform offers a solution to a significant industry problem — inefficiencies involved in driving loan pipelines and closing CRE loans.
Focus on Target Market
The startup has a clear understanding of its target market — commercial lenders. Their pitch deck addresses this market directly, showing they understand their challenges and offering a solution in the form of their platform.
Concise, yet comprehensive
In their pitch deck, RealAtom remained concise yet comprehensive. They condensed complex commercial lending concepts into easily understood terms, weaving a compelling story that demonstrated their vision, mission, and unique value proposition.
Transparent Financials
Investors are ultimately interested in the numbers. RealAtom was upfront with their financial details and growth projections in their pitch deck – a transparency that likely contributed to their pre-seed funding success.
Final Thoughts
In summary, crafting a successful pitch deck involves articulating a clear and unique selling proposition, understanding your target market, remaining concise yet comprehensive, and being transparent about financials. RealAtom serves as an excellent example of these principles in action. By learning from successful startups like RealAtom, entrepreneurs can master the art of creating pitch decks.