Demystifying Start-up Success with Parkbench’s Winning Pitch-deck
When a start-up like Parkbench defies industry norms and attracts $125k seed funding from a VC in 2016, it’s a signal to budding entrepreneurs that they’re doing something exemplary. Parkbench Inc., since its inception, has managed to offer unique online services, bringing the small-town newspaper experience alive through digitization. This Canada-based start-up operates in the real estate industry, gifting realtors and mortgage brokers a neighborhood-focused website.
Parkbench’s Titan in the Real Estate Industry
Real estate, a predominantly conventional sector, is often considered challenging for tech-driven disruption. However, Parkbench did not just disrupt, but succeeded in the industry by presenting local information on a digital platform. This unique approach helped the firm gain strong validation and attract a VC investor who fueled Parkbench’s growth journey with seed funding.
Create a pitch deck akin to Parkbench
Are you pondering how to pitch a business idea or make your pitch deck stand out among multiple pitch-deck presentations doing the rounds in investors’ tables? Use ‘Parkbench’ as your ladder to success. Draw inspiration from their pitch deck; but remember, cut-paste won’t work. The essence lies in understanding their unique selling points and how these were incorporated into their pitch.
Drafting an Investor Pitch Deck
It’s essential to ensure your good pitch decks replicate Parkbench’s journey, which shouted out their USP. Are you rendering a common service? Think about how it can be done differently or how to add more value to the customer than your competitors. For some pitch deck examples and templates, remember to include data points and projections that substantiate and add credibility to your idea.
Pitch Deck Essentials
While we explore how to create a pitch deck, let’s peek into Parkbench’s secrets to acquisition of seed funding. To sum it up in a few points:
- Problem & Solution: Address a problem and provide a solution. Parkbench demonstrated how they could transform local information sourcing.
- Market Size: Prove that the market for your product/service is sizable and growing. Parkbench hit the bull’s-eye at the real estate industry.
- Revenue Model: Showcase how you plan to generate revenue. Parkbench’s model was to rent the websites to real estate agents and mortgage brokers.
- The Ask: Clearly state what you’re seeking from investors, and what they get in return.
Conclusion
Parkbench’s story underscores the importance of a well-designed pitch deck in the fundraising process. Crafting a quality pitch deck, like this real estate start-up, requires aptly summarizing your business idea and revenues and presenting it compellingly.
Time to put on your thinking cap and start working on your pitch deck, planning each detail just as finely as Parkbench did, and perhaps, end up creating a case study for future start-ups!