Mastering the Art of Pitch Decks with Pendo’s Unique Approach
We all have seen countless startup pitch decks, but today we’re focusing on a standout example in the tech industry: Pendo. This software as a service (SaaS) powerhouse has not only revolutionized customer experiences, but it has also captivated investors with its compelling narrative and strategic pitching approach. Let’s take a closer look at one of their key fundraising pitch decks that helped them secure major funding, $20 million to be exact, during their Series-B round in 2016.
Understanding the Pendo Platform
Before we dive into Pendo’s investor pitch deck magic, let’s begin with the basics. What does Pendo do? In essence, Pendo provides insights into customers’ product journeys by collecting customer feedback via surveys. Additionally, it assists customers with in-app walkthroughs to expedite product understanding. If you’re wondering how to pitch a business idea that is both high-tech and customer-focused, Pendo is the example to follow.
Pendo’s Noteworthy Achievements
Today, Pendo has raised more than $200 million over eight rounds, making it a substantial player in the SaaS industry. But it wasn’t just the impressive product that drew investors – it was the unique and effective way they presented the business opportunity.
The Golden Circle Concept
According to Pendo’s CEO and founder, Todd Olson, much of their success can be credited to Simon Sinek’s concept of the ‘Golden Circle’. But what is a pitch deck in business that incorporates this concept? Sinek’s theory refers to three concentric circles labeled “Why,” “How,” and “What,” appearing in that order from inside to outside. By delving into ‘Why’ Pendo exists before explaining ‘How’ it functions or ‘What’ it does, the company is able to establish a powerful emotional connection.
Incorporating the Golden Circle into Your Pitch Deck
Seeing real pitch deck examples like Pendo can give any startup founder great inspiration for translating the Golden Circle concept into their pitch. Start by tackling the ‘why’ – your company’s heart, the core belief or mission that fuels your efforts. Then, proceed to the ‘how’ – the unique selling points or differentiators that make your product or services better. Finally, state the ‘what’ – the physical manifestation of your mission through your products or services.
Bringing It All Together
The art of creating a compelling pitch deck lies in the balance of presenting your company’s mission passionately and detailing its processes sufficiently. Good pitch decks inspire while they inform. Pendo’s example proves that with meticulous planning and compelling narratives, your startup can secure essential funding to elevate to new levels. So whether you’re crafting your first deck or refining your pitch, don’t underestimate the power of storytelling!
As an audeince, we look forward to seeing more make pitch deck examples that follow Pendo’s footsteps, effectively engaging both with the heart and the mind. And for those still embarking on this journey, now is a perfect time to take a leaf out of Pendo’s book and start crafting your own ‘Golden Circle’ pitch!
Keep your eyes peeled for more free articles on pitch decks, featuring insights from industry legends and rising startups alike. There’s always a new lesson to be learned in this exciting world of entrepreneurship.