Exploring the Pitch Deck of ‘Button City’ – A Successful Indie Game Startup
One of the not-to-be-missed elements in any startup’s journey to success is undoubtedly their pitch deck. One such example is the pitch deck of Button City, a narrative adventure game developed by the indie studio Subliminal Gaming in collaboration with WINGS Interactive. Let’s delve deeper into the exciting development journey of Button City and the integral role its pitch deck played in its remarkable growth.
The Humble Beginnings of Button City
In the year 2020, a small team led by developers Ryan and Shandiin Yazzie Woodward, brought to life a unique game named Button City, centered around a community of low-poly animals with quirky names inspired by herbs and spices. Their passion for gaming and building ascinal communities form the soul of Button City. It’s safe to say, Button City is more than a game; it is a labor of love that presents a heartwarming narrative through vivid characters.
The Struggles and Triumphs of Fundraising
The Button City journey was not without its hurdles. Originally securing pre-production funding in 2018, the team found themselves short of funds in 2020 to complete the production. Nevertheless, they persevered, primarily relying on a compelling pitch deck to appeal for bridge financing.
This game embodies the indomitable spirit of indie developers who continue to produce refreshing content despite financial struggles. Button City’s pitch deck is an inspirational guide for startups seeking a similar path to success.
Building Button City’s Successful Fundraising Pitch Deck
The key strength of Button City’s pitch deck lies in its ability to capture the unique essence of the game and accentuate its potential in the booming gaming industry. The game’s strategic collaboration with WINGS Interactive, which fosters indie games featuring women and marginalized genders in essential development roles, was shared as a vital selling point.
Lessons from Button City’s Pitch Deck Journey
The journey of Button City has plenty of lessons for any founders crafting their pitch decks, especially across handling financial predicaments. Button City’s campaign for bridge financing is an illuminating example of how to frame a functional and impressive pitch deck despite dealing with dwindling resources.
What Makes Button City Stand Out in Gaming Industry
What separates Button City from its competitors is its unique narrative and the warmth of the gaming community it aims to build. The vibrant low-poly animals and the intriguing stories present a delightful alternative to the mainstream, often violent, video gaming industry.
Their collaboration with WINGS Interactive further enhances Button City’s commitment to diversity and representation, contributing to its charm. With Button City now available on PS5, Xbox Series X|S, Nintendo Switch, and Steam, it continues to grow in popularity, earning itself a cherished place in the gaming industry.
Wrapping Up
Exploring Button City’s pitch deck is a valuable endeavor for every founder keen on learning from real-world cases of startups navigating their way to success. It is an inspiring tale of overcoming adversity and harnessing the power of story-telling through an effective pitch deck, showcasing a product’s true potential to potential investors.