Harness the Power of a Pitch Deck: The Backbone Startup Success Story
Venture capitalists get thousands of pitches every year. Each one claims to be the next big thing. One power solution for standing out is the pitch deck. Is your startup ready to make a pitch deck? Take a cue from the successful Backbone startup who secured their publishing deal with a game-changing 6-slide deck.
Creating a Compelling Pitch Deck in the Gaming Industry – The Backbone Story
In a highly competitive industry like gaming, attracting the right investors can be challenging. Yet Backbone, a noir role-playing indie video game, executed it beautifully in 2019. Their secret? A compelling and concise pitch deck.
Released for Microsoft Windows, PlayStation, and Xbox, Backbone features a raccoon private eye named Howard Lotor exploring a dystopian Vancouver setting inhabited by animals. Intriguing, right? The storyline goes further, uncovering a personal narrative of change and transformation.
The brains behind the game, Egg Nut, had a clear vision. They understood the value of a good pitch deck. Thus, they developed a simple 6-slide presentation that secured their publishing deal with Raw Fury.
Lessons from Backbone’s Pitch Deck : Giving an Inside Look
With their pitch deck, Egg Nut managed to secure the funding necessary for team expansion, localization, and quality assurance (QA). Here are some key takeaways from their winning pitch deck.
Do Your Homework
The Backbone team demonstrated a clear understanding of their investor’s expectations and tailored their pitch deck accordingly. They presented their unique selling proposition effectively to Raw Fury, proving that their product had the potential to disrupt the gaming industry.
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Keep It Simple, Straightforward, and Sweet
Complicated pitches can lead to misunderstanding and missed opportunities. Backbone drew interest by keeping their pitch deck simple and straightforward. Their proposal was limited to a 6-slide presentation addressing the essential components and proving their demand in the market.
Show the Potential for Growth
Backbone’s pitch deck included plans for team expansion and quality improvement, showing potential for future growth. Investors are particularly interested in startups with a clear vision for expansion, reinforcing the importance of showing scalability in your own pitch deck.
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Transform Your Pitch Deck, Transform Your Startup
If your startup is struggling to secure investment, take a leaf from Backbone’s book. A well-crafted, targeted pitch deck can be the game-changer you need. Don’t know how to make a business pitch deck? There are several examples and templates available online to help you create a pitch that could seal the deal. The journey from pitch to success starts with a compelling deck — where will yours take you?